History
The First Period It all began with “Daihachi Guruma” | ||
1913 The first owner Toyosaku Yamazaki founded a small liquor shop Yamazaki Saketen in Shizuoka city. He was selling Sake and Miso to neighbors by a cart “Daihachi Guruma” - the origin of Vinos Yamazaki. |
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1950s Tastumi Yamazaki, the second generation, started to help his father. |
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1970s “Are there no any good local Sake breweries in Shizuoka?” Toyosaku and Tastumi began a long journey to seek for unknown but wonderful local Sake breweries in Shizuoka. |
The Second Period “Innovation” Change to Specialty Store |
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1981 Yamazaki Saketen launched a campaign of local Sake in Shizuoka by using newspaper and magazine advertisement for over 7 years, as a pioneer of Jizake boom. |
1988 Yamazaki Saketen was transformed into “Yamazaki Co., Ltd”. |
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1993 Won “Minister of Agriculture, Forestry and Fisheries Prize” in National Retail Competition. |
The Third Period “Turning Point” Start of Wine Import Business | |
1994 Yuko Tanemoto (present President), the third generation and a daughter of Tastumi, joined in her family business. She started to import wines directly from oversea wineries. |
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The Fourth Period “Challenge” The First Store in Tokyo | |
2001 With the support of a lot of customers, Vinos Yamazaki opened its first shop in Tokyo in SEIBU SHIBUYA department store. |
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A lot of unique tasting events, such as wine parties and seminars with wine makers, were planned to make people enjoy wines more easily. The first big wine festival “Kura no Saiten” was held around then. |
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2003 Yamazaki Co., Ltd. changed its name to “Vinos Yamazaki Co., Ltd”. |
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2005 Vinos Yamazaki opened the first street level store in Hiroo. A lot of hit wines were released and have been supported by customers. |
The Fifth Period “Maturation” On behalf of the Customers | |
2007 The flag ship store, Yurakucho store, was opened. 7 retail stores were opened for following 4 years until 2011 |
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2008 Jiyugaoka store, Numadu store were opened. |
2009 Sapporo store, Nakameguro store were opened. | |
2010 Tama-Plaza store, Kyoto store were opened. | |
Vinos Yamazaki was changing from “Import Wine Shop” to “Creative Wine Shop”. A lot of big hit original wines were created by customers’ feedback. | |
The Sixth Period “Step Up” Further Growth to Global Company | |
2011 The 6th Wine Festival was held with 2,000 participants. Shin-Shizuoka Cenova store was opened. |
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2012 4 stores (Kobe, Yokohama, Tokorozawa, and Shinagawa) were opened. |
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2013 he first oversea branch and store was opened in Shanghai. |
- 2013.03
- Tsukuba store was opened.
- 2013.04
- Musashi-kosugi store was opened.
- 2013.10
- The 7th Wine Festival was held in ..cities.
- 2014.03
- Coredo Muromachi store was opened.
- 2015.04
- Lucua Ihre sotre was opened in Osaka.
- 2015.04
- Tachikawa sotre was opened.
- 2015.06
- Lumine Kitasenju store was opened.
- 2015.07
- Kawasaki-Azalea store was opened.
- 2015.09
- Sapporo store was reopened, after relocated.
- 2016.03
- The 8th Wine Festival was held in .. cities.
- 2016.07
- Got Wine? Vinos Yamazaki store was opened in Sendai.
- 2016.10
- Lumine Shinjuku store was opened.
- 2016.11
- Naka-Meguro store was opened.
- 2017.11
- Parco-ya Ueno store was opened.